From potential to performance
You know you're capable of more.
More responsibility, more autonomy, more say in the work that matters. But something is holding you back.
What changes things at this level is how you work with people: how you communicate, build influence, and lead.
If you're ready to do something about it, I can help.
Trusted by engineers and leaders from:
Technical skills gets you hired.
Your people skills determine how far you go.
Most engineers and leaders figure this out through years of trial and error. Some never do.
You can read the books and watch the talks. What’s harder is seeing how you’re coming across, where you’re getting in your own way, and what to change next.
Coaching gives you something you can't get on your own:
Someone who sees what you're missing, gives you tactical advice that actually works, and relentlessly believes in you more than you believe in yourself.
Skip years of figuring it out alone. Get there faster.
A simple process, zero fluff
1. Get clear
With radical candor, we figure out what's actually holding you back, where you want to go, and what’s getting in the way.
2. Strategize
You get frameworks and strategies tailored to your situation, not generic advice you could find in a book.
3. Implement
Weekly sessions where we work through real situations as they come up, so you're truly upgrading how you operate.
I’m Irina
I've done the job you're doing now.
I was an engineer, then a tech lead, then an engineering manager at Google, Uber, and early-stage startups. From Big Tech to hypergrowth startups to being a first hire, I’ve tried it all.
I've delivered complex projects, given hard feedback, dealt with difficult stakeholders, pushed for promotions, and figured out how to be heard in rooms where no one was listening.
This job isn't easy. I know because I've done it. I figured out what works and what doesn't. Now I help others do the same - faster.
Let's see what's possible for you.
Not ready to talk yet? Start here.